The range
What Blulu keeps on its shelves
Nobody plans a party around a bag of balloons or hangs a shelf because of the anchor. We make the part that has to be right anyway, and we sell it in the quantity the day needs.
We make the dull half of a good day
A birthday lives in the memory as the cake. It runs on forty paper plates, a bag of balloons, tape that holds to a painted wall and something to weigh the tablecloth down outdoors. We make the second list, the one written at eight in the evening after the first one is finished.
So we go broad rather than deep, and we go broad in a particular direction: Party & Celebration and Wall & Fixings are our two biggest shelves, and between them they are most of what a house puts up, lays out and takes down again.
We lead with how many
We put the count first on every card we publish, before the colour and before the price. For what we make it is also the only fact that settles anything: napkins are bought by the fifty and anchors by the hundred, and a page that leads with a shade of pink has answered the wrong question.
Two hundred balloons at eleven dollars and thirty at four do not compare until somebody divides, so we print the division next to the price instead of leaving it to the buyer at the checkout.
We round nothing and invent nothing
We print a row when we have the figure for it. We state a pack count on 954 of our 1159 lines and we name 19 colours across the range.
A count also tells you how long a box will last. A pack of fifty hooks can cover a year of small repairs, and a pack of five hundred beads a term of craft tables. Knowing that before you open the box is the difference between buying once and buying the same thing three times in a season, which is the most expensive way to shop for small parts.
We sort our Fifteen shelves by the job
The same object gets filed in half a dozen different places depending on who is doing the filing, which is a good way to lose somebody halfway through a list. So we put a Halloween favour on the seasonal shelf in October rather than under tableware, a mirror clip with wall fixings rather than with mirrors, and a toe sleeve with foot care rather than with socks.
We sort by what you are shopping for, not by what the thing technically is. Where a line honestly belongs nowhere, we put it in Pets & More rather than wedge it onto a shelf to look tidy.
Prices you can act on
We date our prices once, on the sources page. When a line cannot be bought, its page comes down until it can, so every price you see is one you can pay.
